(Effective March 17, 2021)
Mortenson Dental Partners (“Mortenson”, “we”, “us” or “our”) respects your privacy and is committed to protecting it through our compliance with this privacy policy (“Policy”). We have adopted this Policy to explain our privacy practices with respect to information that we may collect about you when you access https://bracesbracesbraces.com (the “Website”) or any of our websites, applications, or services that we place this Policy. This Policy does not apply to any other information collected or processed by third parties or our Patient Portal (the “Services”), which is governed by ourNotice of Privacy Practices.
For information on how we treat protected health information under the Health Insurance Portability & Accountability Act of 1996 (“HIPAA”), please see ourNotice of Privacy Practices.
Please read this Policy carefully to understand our practices regarding the information we collect from you or about you and how we will treat it. By accessing or using the Website, you agree to this Policy. This Policy may change from time to time (See Changes to Policy below). Your continued use of the Website after we make changes indicates your acceptance of those changes, so please check this Policy periodically for updates.
This Policy applies to information we collect:
This Policy does not apply to information collected by:
Please read this Policy carefully to understand our practices regarding the information we collect from you or about you and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this Policy.
Our Website and Services are primarily designed and intended for adults. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect or store any personally identifiable information about children under age 13, and neither our Website nor our Services are designed to collect personally identifiable information from children under age 13. If you believe we might have any information from or about a child under 13, please contact us at mktg@mdpweb.net or (502) 254-8525.
Generally, our Website is for informational purposes concerning our dental services and offerings. We collect very minimal personal information through our Website. Personal information, or personal data, means any information about an individual from which that person can be identified.
However, our Website provides links to our Services that allow you to schedule appointments, make payments, and complete patient paperwork in advance of your appointment. This information is treated as Protected Health Information (PHI). For information on how we treat PHI that we collect through our Services under HIPAA, please see ourNotice of Privacy Practices.
PLEASE NOTE WE COLLECT INFORMATION FROM YOU OR ABOUT YOU, AND, IF YOU ARE ASSISTING A PATIENT WITH OUR SERVICES, WE ALSO COLLECT INFORMATION FROM OR ABOUT THE PATIENT. AS A RESULT, WHEREVER WE USE THE TERM “YOU” IN THIS POLICY, YOU SHOULD READ THAT TERM TO ALSO INCLUDE THE TERM “PATIENT”, AND YOU SHOULD UNDERSTAND THAT WE MAY BE COLLECTING THE SAME INFORMATION ABOUT THE PATIENT AS WE ARE ABOUT YOU.
IF YOU ARE USING THE SERVICES FOR A PATIENT,IT IS YOUR RESPONSIBILITY TO ENSURE THAT YOU PROVIDE ANY NOTICES TO THE PATIENT AND OBTAIN ANY CONSENTS FROM SUCH, AS REQUIRED BY APPLICABLE LAWS (INCLUDING RELEVANT PRIVACY AND DATA PROTECTION LAWS) AND REGULATORY GUIDELINES. BY USING THE SERVICES, YOU ARE REPRESENTING TO US THAT YOU HAVE DONE SO.
We may collect, use, store, and transfer different kinds of personal information about you which we have grouped together as follows:
We may also collect, use, and shareAggregated Data such as statistical or demographic data for any purpose, which we do not treat as personal information. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a feature on the Services. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this Policy.
a. Information Collection Sources
b. Cookies and Automatic Data Collection Technologies
Our Website uses automatic data collection technologies to distinguish you from other Website users. This helps us deliver a better and more personalized experience when you browse our Website. Depending on how you access our Website, whether on our Website or through your mobile device we collect information to improve our Website by enabling us to:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
We use Google Analytics to perform analytics services for us, which may include tracking your interactions with our Website and to store information, such as what time you visited it, whether you have visited it before, and what site referred you to it. Website measurement statistics may be used to personalize your website experience, as well as to evaluate – anonymously and in aggregate – statistics on website activity. We use this information to measure the effectiveness of our web presence and to compile statistical reports. Additional information about how Google Analytics collects and processes data can be foundhere.
Certain internet browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for preference-based advertising purposes (“DNT Notice”). Some browsers are, by default, set to provide a DNT Notice, whether that reflects your preference. Please note that with respect to our Website, we do not take any action based on browser based DNT Notices. If you do not wish to participate in behavioral tracking activities, you should follow the opt-out process described inWhat Are Your Choices About How We Use and Disclose Your Information.
We may use the technologies identified below for automatic data collection.
We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers.
c. Third Party Content, Apps, and Links
Some content or applications on the Website may be served by third parties, content providers and application providers. For example, we may make available the option for you to use “plug-ins” that are operated by social media companies. If you choose to use one of these plug-ins, then it may collect information about you and send it back to the social media company that owns it. This may happen even if you do not click on the plug-in, if you are logged into the social media website that owns the plug-in when you visit our Website. Information collected by a plug-in is subject to the privacy policy and terms of the social media company that makes it. These are non-essential cookies and only work if you accept cookies. If you are logged into your social media account when you visit our websites, you permit us (and are directing us to) disclose information to these social media plug-in owners. We may also engage with you on the third-party websites, be aware that content such as images, captions, comments, and personal information that you submit and post to third-party websites such as Facebook are publicly visible and not considered private information.
For information on we treat protected health information under HIPAA, please see ourNotice of Privacy Practices.
We use the information that we collect about you or that you provide to us, including any personal information:
We may also use the information you provide to us to contact you about our own and third-party goods and services that may be of interest to you. For more information, seeWhat Are Your Choices About How We Use and Disclose Your Information.
For information on how we treat protected health information under HIPAA, please see ourNotice of Privacy Practices.
We may disclose aggregated information about you and information that does not identify any individual, without restriction.
We may disclose personal information that we collect, or that is provided by you as described in this Policy:
We may also disclose your personal information:
For information on how we treat protected health information under HIPAA, please see ourNotice of Privacy Practices.
We strive to provide you with choices regarding the personal information you provide to us. The following mechanisms will allow you some control over your information.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. At this time, we do not engage in this type of disclosure.
You can review and change personal information by calling us at 833-939-6332. You may also send us an email at mktg@mdpweb.net to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Additionally, we are only committed to a data retention period of six years from creation/last effective rule.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website or Services, you are responsible for keeping the password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website. The information you share in public areas may be viewed by any other users of the Website.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
To ask questions or comment about this Policy and our privacy practices, contact us at:
Mortenson Dental Partners
11801 Brinley Avenue
Louisville, KY 41076
mktg@mdpweb.net
or by phone at:
(502) 254-8525